My creative work sits at the intersection of strategy, storytelling, and curiosity.
Over the course of my career, I have developed concepts and campaigns that range from large-scale brand systems to small, experimental projects that explore how people connect with ideas in more personal ways. I am especially drawn to work that creates meaning through simplicity, surprise, and detail, where even small moments can carry emotional weight.
The Tiny Treasure Project is one example of this approach, a creative exploration focused on finding significance in small, often overlooked details, and translating that into a broader reflection on connection and perception.
Creativity
Idea & Execution
Tiny Treasure was a monthly creative, community-driven campaign that transformed the city into an interactive gallery.
Local artists were commissioned to create small, original works that were hidden throughout the community and revealed through clue-based storytelling on social media. Designed as a discovery-based experience, the campaign encouraged exploration, participation, and organic sharing, turning each find into a moment of connection.
Supporting local artists, while providing original artwork to the community - a win, win, win.
In some cases, artists used the campaign as a platform for broader collaboration. One artist partnered with Meet on Monroe to bring attention to the corridor during an extended period of construction, using their Tiny Treasure placement as a way to re-engage the community with the space.
Artist Promotion
Artists were not only featured within the campaign, but supported beyond it. Each participant was highlighted on the homepage and social media. Expanding their reach to gain new followers and support.
Impact
The campaign created a sense of connection between the brand, artists, and the community, encouraging participation in a way that felt personal and engaging.
Its success led to long-term continuation, evolving from a pilot concept into a multi-year program sustained by ongoing community interest.
By combining physical discovery with digital storytelling, Tiny Treasure extended its reach organically, generating consistent engagement and reinforcing the brand’s presence within the local creative community.
One artist used the campaign as a platform to educate the community on the history of the Spokane River, centering their work on the significance of salmon and its cultural and environmental connection to the region.
Tiny Treasure - July 2018
-
![]()
GlobalCU Homepage
-
![]()
Artist Social Announcement
-
![]()
Artist Clue #1
-
![]()
Artist Clue #2
-
![]()
Tiny Treasure Archival Page
