Community
Community has always been a driving force in how I approach brand and marketing leadership.
Across my career, I have built and supported partnerships that bring organizations into closer connection with local audiences, creative communities, and cultural initiatives. This work often sits at the intersection of strategy and relationship-building, where success depends on listening, alignment, and shared purpose rather than one-sided messaging.
This approach has also shaped how I have led and supported community-driven fundraising efforts—bringing together partners, audiences, and shared goals to create initiatives that generate both engagement and tangible support for nonprofit organizations.
My partnership engagements reflect this approach, ranging from long-term community involvement to collaborative initiatives designed to strengthen both brand presence and local impact.
Fundraising
A reflection of some of the non-profit organizations I’ve partnered with through fundraising efforts — bringing people together around shared purpose and meaningful impact.
CU for Kids
I led the development of a company-wide employee engagement strategy to support internal fundraising for Credit Union for Kids, paired with a branch-level donation program that activated member participation. In addition, I volunteered annually at phone banks, contributing directly to fundraising efforts and community outreach.
March of Dimes
I helped grow support for March of Dimes by developing engagement strategies for both employees and members, including baked goods sale events that brought people together around a simple, shared way to give. The approach focused on making participation easy, social, and meaningful.
JDRF
I brought energy to JDRF fundraising efforts by designing team t-shirts that encouraged employee participation and strengthened a sense of shared purpose. I also supported Camp STIX by organizing video creative that captured the experience and helped tell a more human story of its impact.
AAF Spokane
I developed fundraising initiatives for AAF Spokane through events including the Red Shoe Event and the Grape & Grain auction, helping raise funds for college scholarships and industry programming. These efforts combined community engagement with strategic event planning to drive participation and meaningful support.
Strategic partnerships
Partnerships were not treated as one-time sponsorships, but as opportunities to build meaningful, ongoing relationships within communities.
I led these engagements from initial contract negotiations through full execution, shaping each partnership around shared goals and long-term value. That work carried through into the experience itself, where I translated agreements into cohesive, branded moments at events. From on-site activations and materials to employee involvement and promotional support, each detail was designed to ensure the brand showed up in a way that felt intentional and connected.
Over time, this approach created a consistent and recognizable presence, strengthening relationships with artists, organizers, and community leaders while reinforcing the brand’s alignment with culture and creativity.
Partners
A nod to those I have been lucky to work with - who shared the vision, embraced collaboration, and helped bring ideas from concept to execution.
Terrain
Bazaar
Lucky You Lounge
Inlander’s Volume
AAF Spokane
The MAC
Fairchild Air Force Base
Spark Salon
Unifest
Elkfest
Lilac Parade
Girl’s Rock Lab
Pig Out in the Park
First Night
Spokane Symphony
Greater Spokane Incorporated