Tiny Treasure

Tiny Treasure turned the community into an interactive gallery, placing small, artist-created pieces throughout the city for people to discover and share.

Designed as a discovery-based experience, the campaign encouraged exploration, participation, and organic storytelling. What began as a pilot in 2014 evolved into a multi-year program that continued through 2020, sustained by community engagement and ongoing artist collaboration.

Idea & Execution

Collaboration with local artists was central to the campaign. Each month, a new artist was featured across social media and the homepage, with their work added to a growing archive on the Tiny Treasure site. This ensured each piece remained part of the experience beyond its initial discovery.

(Once a Tiny Treasure, always a Tiny Treasure.)

Social sharing played a key role, as participants documented their discoveries and extended the reach of the campaign organically. Over time, this created anticipation, with people actively looking for new pieces and returning to engage with each release.

In some cases, artists used the campaign as a platform for broader collaboration. One artist partnered with Meet on Monroe to bring attention to the corridor during an extended period of construction, using their Tiny Treasure placement as a way to re-engage the community with the space.

Artist Promotion

Artists were not only featured within the campaign, but supported beyond it. Each participant was highlighted on the homepage and social media. Expanding their reach to gain new followers and support.

Impact

The campaign created a sense of connection between the brand, artists, and the community, encouraging participation in a way that felt personal and engaging.

Its success led to long-term continuation, evolving from a pilot concept into a multi-year program sustained by ongoing community interest.

By combining physical discovery with digital storytelling, Tiny Treasure extended its reach organically, generating consistent engagement and reinforcing the brand’s presence within the local creative community.

One artist used the campaign as a platform to educate the community on the history of the Spokane River, centering their work on the significance of salmon and its cultural and environmental connection to the region.

View a Tiny Treasure from July 2018

  • GlobalCU Homepage

  • Artist Social Announcement

  • Artist Clue #1

  • Artist Clue #2

  • Tiny Treasure Archival Page